Investment in high performance and leading BRANDS – KHC believes in the value of branding and seeks to invest in some of the world’s best known brands. The Company sees branding enhances stable and predictable earnings. In addition, KHC believes that companies with recognised brands are more likely to capitalise on continued globalisation and growth trends in the world economy.
LONG-TERM investment approach – KHC has a strategy for long-term investments and seeks businesses with strong management teams that are capable of delivering sustained growth and continuously strong returns. The Company intends to continue to support management teams while seeking to be an active investor taking investment positions large enough to give KHC a voice in the strategic management of its portfolio companies.
Extract VALUE form UNDERPERFORMING assets – KHC’s management is experienced in acquiring and extracting additional value from undervalued and underperforming assets. In essence, KHC seeks opportunities with the potential to ‘unlock’ value based on the experience and management expertise of HRH Prince Alwaleed and the KHC management team.
Focus on CORE GROWTH and VALUE ADDED INDUSRTY SECTORS – KHC’s historic track record has been achieved through a focus on growth sectors where value can be added. Predominantly these sectors have been real estate, hotels and hotel management companies, banking and financial services and to a lesser extent TMT, consumer, healthcare and industrial sectors.
Network of CONTACTS – HRH Prince Alwaleed has developed extensive contacts among government and business leaders throughout the Middle East and globally. KHC seeks to leverage these contacts to gain access to investment opportunities and create synergies among separate assets.
