KHC acquired its 20,416,654 shares of SRMG, representing 25.5 percent of its outstanding shareholding in January 2007 through privately negotiated and stock exchange purchases. SRMG is a Riyadh-based media company and one of the leading publishers in the Arab world, with 15 daily, weekly and monthly newspapers and magazines. Its principal businesses and operations are in Saudi Arabia with publishing, printing, and distribution in seven other countries.
As an integrated operation, SRMG is active in four primary business activities: publishing, media sales and advertising, printing and distribution. SRMG operates three printing centres in Riyadh, Jeddah and Dammam. It operates one of the region's largest media and marketing agencies, and publishes media research. The company also distributes many publications for other local and international publishers. In 2006, SRMG generated income of SR 261.6 million, a 44 percent increase over 2005. As of 31 December 2006, its net assets were SR1.2 billion.
SRMG seeks to become the leading publishing and media enterprise within the Middle East and North Africa. It intends to maintain a reputation as a reliable source of information, through multiple media platforms, to serve a broad range of readers, viewers, listeners and advertisers. It is also seeking to provide an information bridge between the East and West. SRMG continues to increase revenues, including through its printing and publishing business, which SRMG believes will continue to be an important driver of growth in the future.
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