Euro Disney S.C.A
KHC investments begin: 1994
Based: Paris, France
Kingdom Holding Company has a substantial interest in Euro Disney S.C.A, operator of Disneyland Resort Paris. Investment was based on the belief that this was an undervalued asset with a strong management team in place that could guide the company over the long term. In keeping with the KHC strategy of locating the “best of the best” entrants in each investment sector, Disney is the single most valuable, versatile and iconic name in entertainment. It represents an unparalleled combination of evergreen franchises and characters, new entertainment concepts, global consumer recognition, and operational diversity.
With its global reach and timeless appeal to children of all cultures, KHC believes Disney is well positioned to generate rewarding returns throughout economic cycles.
Euro Disney operates Disneyland Resort Paris, Europe’s most popular tourist destination. Its parent company, The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.
Disneyland Resort Paris is the number one tourist destination in Europe, attracting over 15 million visitors in 2010 and over 215 million visitors since opening. Disneyland Paris comprises Disneyland Park, Walt Disney Studios Park, Disney Village, and seven on-site Disney Hotels.
The Disney Company was established by brothers Roy and Walt Disney as a place where parents and children could have fun together. The Walt Disney Company grew rapidly to become arguably the world's favorite entertainment company, holding rights to many of the most beloved characters ever created. With animated pictures the cornerstone of the company's success, the company soon diversified and established itself as a truly global brand with the opening of Disneyland in 1955.
In addition to its most recognizable brands, Disney has also moved in recent years to make substantial acquisitions, securing both Pixar Studios and Marvel Entertainment.
Euro Disney revenues for the nine months ending June 30, 2011 stood at EUR 903.5m. The company currently employs over 14,500 members.