Key Facts

KHC investments begin: 2011
San Francisco, California, USA

Awards & Medals

2009 - Won the "Breakout of the Year" Webby Award

2007 - SXSW Web Award Prize

Kingdom Holding Company (in conjunction with HRH Prince Alwaleed) holds a substantial investment position in Twitter, the social networking service. Following an initial purchase of shares in 2011, KHC (and HRH) increased their ownership in October, 2015. The combined investment currently ranks them as Twitter’s second largest shareholder.

KHC believes Twitter will continue as a cornerstone of the evolving digital media experience. Its position in Twitter is consistent with KHC’s core investment strategy – to identify “best of the best” performers in chosen sectors. KHC believes Twitter is managed with a particularly mature vision and will differentiate itself with aggressive innovation and a practical business model.

KHC believes that social media will continue to change the media landscape and that Twitter will be a leader in monetizing this trend. 



Company Profile

Established in 2006, Twitter is a unique global short-message social media network with more than 500 million active users who send 340 million messages per day as of March 2012.

Since its creation in 2006 Twitter has rapidly gained worldwide popularity. Its traffic volume places it among the Internet’s ten most visited websites and its most important and valuable communications resources.

Users send “tweets” limited to 140 characters to their “followers” who can relay them to their own connections, resulting in instantaneous ad hoc networks. Messages may be publicly visible or addressed to particular followers. Adding and then searching for unique “hashtags” within a message makes it possible to connect all Twitter users interested in a particular trend or subject. This makes the service valuable to parties ranging from celebrities to political or social organizers as well as companies reaching out to customers.

Twitter began selling advertising in 2011 and realized USD 139.5m in advertising sales by year’s end, with a substantial increase expected in 2012. The company is developing innovative revenue opportunities such as a self-serve advertising system aimed at small business.