Key Facts

KHC investments begin: 1997
Cupertino, California, USA

Awards & Medals

2012 - American Brand Excellence Award - Business Journals

2011 - Apple has been named Barron’s most respected company

2011 - D&AD Professional Award for the iPad

2010 – Fortune Magazine’s Most Admired Company Award


Kingdom Holding Company maintains a significant investment in Apple, the revolutionary computer and software firm and single most valuable company in the world with a market capitalization of well over USD 400bn. KHC is attracted to Apple’s demonstrated ability to create or transform computing markets with devices distinguished by high-end design, intuitive usability, global consumer appeal and incisive, memorable marketing.

Company Profile

Apple’s principal activities are to design, manufacture and market personal computers and related software, peripherals and personal computing, and communicating solutions. Its flagship products include the Macintosh line of personal computers, the iPod, the iPhone and the iPad. Apple revenue exceeds that of Microsoft and Google combined.

Apple Computer was established in 1976 when partners Steven Wozniak and Steve Jobs sold the computer that became the Apple I. New models followed and Apple grew to several thousand employees by 1980 when the Apple III was released. In March 1981, Steve Jobs formally became Chairman of Apple Computer.

Jobs left the company in 1985 but returned in 1996 to great anticipation. In 1997 he became CEO, overseeing the development of a string of revolutionary products: the iMac, iTunes, iPod and iPad propelled Apple into the industry-leading position it occupies today. 

Tim Cook, Apple’s former chief operating officer, became CEO in 2011 and Steve Jobs passed away a short time later. In the first half of 2012 Apple reported profit of USD 8.8bn on revenue of USD 35bn.